Brand strategy
What makes you different and how to tell it.
Two weeks · Brand platform with positioning, messages and tone.
Branding · AsesMarket
Branding people remember.
Everything that makes people recognise and choose you: what you say, what you're called and how you look. Start with what you need today; the rest fits in later.
- What you sayStrategy, messages and tone
- What you're calledNaming and slogan
- How you lookVisual identity and applications
What is branding?
By Jose Santiago Mateos, founder of AsesMarket · Updated October 2026
Branding is the work of building and looking after a brand: defining what a business stands for, what it's called, how it looks and how it speaks, so that customers recognise it, remember it and choose it. It includes brand strategy, naming, visual identity and, when the brand falls behind, rebranding.
Who it's for
- Businesses opening up that want to get it right from day one.
- Growing businesses that need to get their image in order.
- Businesses whose brand no longer represents who they are today.
Brand services
Each one works on its own and has a fixed price.
Visual identity
Logo, colours, typefaces and usage guidelines.
Three weeks · Logo, palette, typefaces, applications and brand guidelines.
Naming and slogan
A name and a line people remember.
Two weeks · Name, slogan and checks on domain, social media and trademark.
Rebranding
Refresh your image without losing your customers.
About five weeks · Diagnosis, new identity and transition plan.
Where to start
Depending on where your business is at.
Strategy first, then image
Define what makes you different with brand strategy and give it shape with visual identity.
Refresh without starting over
We start from what your customers already recognise you for and bring it up to date with a rebranding.
Find a name people remember
We propose names and slogans through the naming service and then create the visual identity.
Real case
A new brand, from strategy to logo.
Frequently asked questions
What's the difference between brand strategy and visual identity?
Strategy decides what you say and to whom; visual identity decides how you look. Strategy comes first and then identity, although you can hire them separately.
Can I hire just one part?
Yes. Each service works on its own and at a fixed price. We'll help you choose where to start on the first call.
How long does the whole process take?
Brand strategy and visual identity together usually take about five weeks.
Do you work with businesses outside Martorell?
Yes. We're based in Martorell, Barcelona, and we can also work remotely.
Shall we talk about your brand?
Tell us where you are and in 30 minutes we'll tell you where we'd start.
- Phone
- 644 55 14 08
- 644 55 14 08
- Opening hours
- Monday to Friday, 9:00 to 18:00