Method · AsesMarket
Four phases to go from «nobody knows me» to «I've seen you everywhere». First we understand your business, then we find what makes you different, turn it into a brand and campaigns, and keep it alive every month.
Fixed price · Reply within 24 working hours · In English, Spanish and Catalan
About five weeks to build the foundations; then, every month.
By Jose Santiago Mateos, founder of AsesMarket · Updated October 2026
The ASES Method is how AsesMarket works: four phases — Analyse, Signal, Express and Sustain — that take a business from unknown to recognisable on the street, on Google and on mobile. The first three build the foundations in about five weeks: understanding the business, finding what makes it different and turning that into an identity and campaigns. The fourth keeps it alive every month with social media, ads and reviews, measuring what works.
What we do in each one, what you get and what we need from you.
01 · Week 1
We study your brand, your audience and what your competitors are doing.
A one-hour meeting and access to your profiles.
02 · Week 2
We find the idea that sets you apart and turn it into a message.
Sign off the proposal with us in a session.
03 · Weeks 3 to 5
We design the identity, the campaigns and the assets for each channel.
Review and approve in two rounds of changes.
04 · Every month
We launch, publish every week and adjust with data every month.
Tell us what's new in your business.
The method adapts to where your business is right now.
Analyse, Signal, Express and Sustain, in that order. It's what we recommend for a new business or a change of image.
We review what you have, adjust just what's needed and move on to publishing, advertising and measuring.
A website, a campaign or some flyers, with a short analysis at the start to get it right.
The bakery we use as an example across all our services, phase by phase.
AWhat sells in their neighbourhood, who buys and what the other bakeries are doing.
See it
SPurpose, values and the claim “Proper bread, every morning”.
See it
ELogo, colours, typography and the pieces for the street.
See it
SWeekly calendar, reels and Instagram ads.
See itThe questions we're asked most about how we work.
The first three phases take about five weeks: Analyse in the first, Signal in the second and Express from the third to the fifth. Sustain is monthly.
Each phase and each service has a fixed price, which we give you before we start, after a 30-minute call.
Yes. If you already have a brand, for example, you can start with Express or Sustain. We recommend at least a short analysis to get it right.
In the Signal phase we validate the proposal with you in a session, and in Express there are two rounds of changes. Nothing goes out without your approval.
An initial meeting, access to your profiles, a session to sign off the strategy, reviewing the designs and, each month, telling us what's new in your business.
Yes. We work and deliver in Spanish and Catalan.
Phase A starts with a 30-minute call. Tell us about your business and we'll tell you how we'd approach it.